Real time market research, born in Hamburg. As Technical Co-Founder I helped build the early platform that turned slow, expensive consumer research into something any team could run in minutes.
Appinio sits at the intersection of consumer panel, survey engine, and live analytics. The product collapsed a workflow that used to take weeks into an afternoon, and put consumer feedback directly in the hands of the people making decisions.
Appinio launched in Hamburg with a simple idea: consumer feedback had been locked behind agencies, long timelines, and even longer invoices. If a brand could reach a real consumer panel through their phone, with answers coming back in minutes, the entire workflow could collapse from weeks to a single afternoon.
As Technical Co-Founder I helped shape the early platform that turned that idea into a working product. The team in Hamburg built a panel of real consumers, a survey engine that anyone could use, and the first version of the analytics layer that lets brands watch results come in live.
The bet was on accessibility. If a junior product manager and a board level executive could both run a study without filing a brief, the entire industry would shift toward decisions made on yesterday's data instead of last quarter's.
Today Appinio is a real-time market research platform used by thousands of brands worldwide. Teams design a survey, ship it to a representative slice of consumers, and watch insights stream in as responses arrive. AI-assisted question generation, intuitive splits and filters, and a global panel sit underneath a clean operator-facing surface.
Appinio Boards turns a stream of consumer responses into living dashboards that stakeholders actually open. Insight stops sitting at the bottom of a deck and starts sitting on the desk where the call is made.
Appinio has grown into one of Europe's leading consumer insights companies, and the original idea, that anyone should be able to ask the world a question, is still the core of the product.