Matthias Depenbusch

Matthias Depenbusch

Two-time founder, independent consultant, and product operator working at the intersection of consumer insights, enterprise SaaS, and applied AI.

I have spent the last decade building ventures from zero, advising operators through messy first chapters, and shipping products that have to work in production with paying customers.

BasedArlington, VA

CurrentlyOpen to roles

FocusProduct. Strategy. Ventures.

LinkedIn/in/matthias-depenbusch

I build products that have to work.

Matthias, Arlington VA

My career has been a series of bets on building. I co-founded Appinio as Technical Co-Founder, helped shape the early platform, and watched it grow into one of Europe's leading consumer insights companies. I then co-founded Avisio, where I led the journey from market study to seven-figure ARR with sixty plus enterprise customers across four markets.

Between those chapters I joined EY Parthenon as a strategy consultant, and earlier ran US operations for tink Holding out of Berlin and San Francisco. Today I advise early-stage teams on go-to-market strategy, product, and AI-driven analytics.

I gravitate toward problems with real operators on the other side. I am most useful in zero-to-one, scrambling to ten, and figuring out how to ship a product that compounds. I am currently pursuing Product Lead and Digital Venturing roles at scale-ups, Fortune 500 companies, and innovation labs.

Awards and recognition →

Two ventures, two markets, one through line: customer first, then code.

Avisio

Co-Founder WTFL post

Enterprise SaaS / Inventory and Procurement

Avisio is an inventory and procurement management SaaS built for enterprise hospitality and retail. It started as a market study with a global hospitality group whose team validated the problem and later became our first beta customer. From that founding insight, we scaled the platform to seven-figure ARR across more than sixty enterprise customers in four markets.

Enterprise SaaS B2B Hospitality & Retail International Scale Problem First

View the full story →

7 figure
Annual recurring revenue

60+
Enterprise customers across the portfolio

4
International markets served

0 → 1
From market study to validated beta to scaled product

Appinio

Technical Co-Founder LinkedIn

Consumer Insights / Real Time Market Research

Appinio is a real-time market research platform that makes consumer insights fast, accessible, and actionable. As Technical Co-Founder I helped build the early platform that turned a slow industry into a few clicks for any team that needed to ask the world a question. Today Appinio is one of Europe's leading consumer insights companies with global reach.

Consumer Insights Real Time Data Market Research Tech Global Reach Scalable Data Collection

View the full story →

Real time
Consumer feedback engine, from days to minutes

Global
Cross-border data collection at scale

Founding team
Technical Co-Founder, shaping the early platform

B2B
Enterprise market research SaaS, used by leading brands

From Berlin to the Bay, with stops on the strategy and operating sides.

Now

Independent Consultant

Selected engagements

Building C-level performance dashboards using LLMs to harmonize accounting, sales, and ERP data. Advising a social care venture on go-to-market strategy. Helping operators turn messy data into decisions.

Strategy

Strategy Consultant

EY Parthenon

Strategy consulting across commercial diligence, growth strategy, and operating model design for corporate and private equity clients.

Operating

Head of US Operations / BD Associate

tink Holding · Berlin and San Francisco

Built and ran the US operating arm for a Berlin based holding. Business development across the portfolio, and the bridge between European HQ and the Bay Area market.

Freelance

Independent Engagements

Various

GTM strategy work for a social care venture. C-level performance dashboards built on LLMs to harmonize accounting, sales, and ERP data into a single source of truth.

Matthias Depenbusch

I build products that have to work.

Two ventures, two markets, one through line: customer first, then code.

Avisio

Appinio

From Berlin to the Bay, with stops on the strategy and operating sides.

Education

Let's build something.